The Internet has brought us a lot of conveniences. We can discover a dazzling array of products on our computers without having to fly halfway around the world.
However, because we can’t see the actual product and talk to the supplier face-to-face, we risk purchasing a product that falls short of expectations.
I understand his anxiety very well, and these fears are reasonable, so I took the initiative to provide videos or pictures and more professional knowledge to relieve his concerns and promote the first cooperation.
Choosing a partner who proactively addresses customer concerns is a must.
The Likelihood of Disappointing Online Shopping: 2-3x Higher Than On-Site Inspections”
According to a China Daily survey, the largest number of respondents choose to occasionally return or exchange goods, accounting for 24.65%.
According to a recent study by Narvar, the average return rate of online shopping remains at 20%-30%, which is 2-3 times that of physical stores.
Exaggerated propaganda, illegal advertising and unclear descriptions by merchants lead to misleading purchases, leading to returns;
Factors such as false discounts and counterfeit genuine products fail to meet consumers’ purchase expectations, leading to returns.
I was once misled into shopping because the merchant’s main picture showed model A, and the detailed description showed model B. Its appearance was similar and its functions were slightly different.
Therefore, the purchase was not as expected and resulted in a return.
To lower prices to attract customers, some businesses have reduced costs in terms of materials, processes, packaging, and transportation, and after-sales service life without changing the appearance, thereby achieving low-price competition.
How to Reduce the Risk of Buying Incorrect Products.
During the conversation with suppliers, state your needs for products and services, as well as related expectations and concerns, to greatly reduce the risk of purchasing incorrect products.
- Select suppliers.
Investigate the credit and worthiness of suppliers, negotiate after-sales service policies, select excellent suppliers, and establish friendly cooperative relationships. Click to learn how to find your favorite supplier.
- Tell the supplier in detail about your expected product functions and other features. (it is best to attach pictures and videos).
- Obtain useful product parameters and product introductions from suppliers, and understand the subtle differences between each model of product.
- If you are learning about a product for the first time, search on Google, YouTube, etc. to learn which product parameters require special attention.
- Negotiate with suppliers via video to learn more about them
- Purchase samples
A. Confirm the PI and write down important descriptions such as parameters, product pictures, and after-sales service that you are concerned about. Because this will be effective evidence for traceability.
B. If the goods are completed, the supplier is required to take photos for inspection. If conditions permit, personnel can be arranged to inspect the goods on-site.
What should we do when we buy a product that is not exactly what it is supposed to be?
- Take unboxing videos and pictures
- Communicate with the supplier to find out why the goods are not on the right plate
A. Communication barrier? Different countries, languages, and cultures will lead to misunderstandings in communication. At this time, we should patiently explain the communication.
B. Upgrade old products to new products?
C. Supplier production error
- Negotiate solutions with suppliers: Reissue, compensation, or return shipment.
- If a unified opinion cannot be reached, you can invite trusted local people to help negotiate and resolve the matter.
In short, I hope you can find a win-win cooperation with a professional and service-minded supplier to start your business journey. If you need help, you can contact us at any time.
